Group of women in carwash conference attendees.

Fifth Women in Carwash Conference was a Great Success

The fifth Women in Carwash™ conference was a resounding success. Over 65 women (and a few men) came together in beautiful Fort Lauderdale for information, learning, laughing, education, and growth.  

Guests met and shared a cocktail and dinner before an enthralling special presentation hosted by Connie-Lee Bennett, CEO, and Founder of Meraki Training Academy, who offered an inspiring talk about Authentic Leaders…Now is Your Time to Stand on the Centre Stage of Your Life.  

Tuesday kicked off with a fabulous breakfast and moved on into the Authentic Female Leaders of Tomorrow. We learned about being authentically who we are with Clarity, Confidence, and Charisma. What a fabulous and eye-opening start to the day.

We spent the rest of the day learning about PI/Executive Alignment, Employee Evaluation, and The Power of Story to Change Your Business and Your Life, and concluded with Carwash Chemicals 101.  

To end the day, guests boarded a coach and set off for a murder mystery dinner theatre event where five guests had been unknowingly incorporated into the plot.

I enjoyed the  Women in Carwash™ conference. A little of every session spoke deep into my heart. I’m returning to my job with much more knowledge that I wasn’t sure that I had within myself. I have a supportive team but always questioned myself whether I’m good enough. After the Bravery Part I & II, I’ll be brave, and have the confidence in myself.  

Maria Gonzalez

GO Car Wash

After a hearty breakfast on Wednesday, Carla Thompson opened the day with a topic about building a mentorship program within your company and the Importance of Female Mentorship & Mentoring Programs in a Male-Dominated Industry. Gretchen Matthews hosted Writing Anything, Anyone can Read, and the conference sessions concluded with a very interesting session on Carwash Insurance Basics.

One significant aspect of the Women in Carwash™ conference is the camaraderie. Businesses are left at the door, and the attendees talk, learn, laugh, and build a community from within.

We asked why a company would send their female employees to attend the Women in Carwash™ conference. Here’s what John Tobias of Kleen-Rite had to say:   

“Kleen-Rite continues to support the Women in Carwash™ Conference each year that it is held. We also commit to sending some of the women on our staff to every conference that they hold as we believe this is a great way for the women who work at Kleen-Rite to connect with other women they are trying to serve. In a mostly male-dominated industry, there are a lot of successful women in the car washing business at all levels, and we want to celebrate that and have the women in our company connect with them.”

Before Covid changed the world, Women in Carwash™ hosted a contest where women from across the country were to send us a story sharing why they deserved to win a trip for two to the next Women in Carwash™ conference. Kelly Moroz from Dauphin Co-op in Manitoba, Canada, won the contest by unanimous decision, and here’s what she had to say about the conference:  

“I did not know what to expect when I came to my first in-person conference, but I am already blown away. Everyone has been so welcoming; everyone is introducing themselves, and we are not just talking about work but our lives. The speakers are so knowledgeable, and they keep you interested and make you think and reflect.  I like that I can take this information to help me back at work and home. I love being part of this experience! “  

Kelly Moroz, Dauphin Co-Op

Speakers who presented their knowledge-based educational sessions during the Women in Carwash™ conference offered attendees an opportunity to hear what they had to say and take away information that can be utilized in their daily work lives and build their careers by incorporating new ideas and methods. Of course, there are new relationships and friendships from whom to draw experiences and information too.

“The 2022 Women in Carwash conference was a huge success this year! It was my first time attending, and I am leaving with a much larger network, pages of notes to enhance the business, and an improved perspective on my leadership style. I am so excited to bring more of my employees next conference, and I already cannot wait to reconnect with my new “family” of Women in Carwash! “

Guest Engagement Manager, 
Speedy Sparkle Car Wash

We are excited about the support, encouragement, and valuable input we are receiving from the industry and look forward to seeing everyone again at the sixth Women in Carwash™ conference scheduled for June 20 – 22, at the Marriott Fallsview Hotel & Spa in Niagara Falls, Ontario, Canada.

If you are interested in joining us and would like more information, please call Brenda at 204-489-4215 or visit  

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