Exclusive to Auto & Trucking Atlantic! Automotive leader on course to introduce ProColor Collision in thriving market
HALIFAX, Nova Scotia: Fix Network has been rapidly increasing its presence across the Atlantic region over the past months through multiple franchise partnerships and strategic market development – key components of its expansion plans across the world.
Three of the network’s brands – Fix Auto, Speedy Auto Service and NOVUS Glass – are running successfully in the Atlantic and it is on course to introduce its newly acquired ProColor Collision brand, further strengthening its presence in the region’s promising automotive aftermarket sector. The network will announce the opening of new franchise shops for ProColor in the coming months. Fix Network’s business comprises collision, glass repair and mechanical services, covering all three areas of the automotive aftermarket.
Its franchise strategic partners enjoy exclusive territorial access, full operational support, training and technologies as well as established relationships with insurers and work providers.
Steve Leal, President and CEO of Fix Network, believes that the presence of all four Fix Network brands in the Atlantic will give franchisees in the region wider options to choose to take up one or more franchise partnerships of these high-performing brands.
The expansion strategy also demonstrates Fix Network’s commitment to encourage small and medium businesses in the community and support local economies through job creation and business development.
“We are keen to emulate the Fix Network success story in the Atlantic, especially as franchisees in the region increasingly explore growth opportunities that fully utilize their financial, people and time resources.
Over time, our brands have become synonymous with trust, quality, support and expertise – key components for their own business growth,” says Leal.
“Everything about our business model, from our state-of-the-art training to our proprietary technology platforms designed for maximum efficiency and cost optimization for day-to-day operations, sets us apart in the automotive aftermarket segment,” explains Leal.
Currently, the Atlantic region is home to 22 Fix Auto facilities, 10 Speedy Auto outlets and 9 NOVUS Glass shops, while new ProColor Collision locations are expected to be announced soon – making Fix Network one of the fastest growing automotive aftermarket networks in the world.
Mark Weeks, Regional Vice-President for Fix Network Atlantic, says that the Atlantic represents a robust and highly literate consumer market, with a high level of disposable income and greater acceptability of trusted brands. The added comfort of operating within a well-established global network allows them to focus on their business. “Brand penetration into this important region will be our core focus in the coming months,” Weeks points out.
“Our partners are increasingly drawn towards the attractiveness of Fix Network’s robust franchisee support structure, which enables a more rapid achievement of brand recognition and continuous focus on development.
In addition, our ability to support them as they expand their business has led many franchise partners to grow their business exponentially.”